Proactive Asset Management at Three60, Manchester
Managing More Than 100 Apartments in One of Manchester’s Most Iconic Developments
The Challenge
Managing a large portfolio within a high-rise development requires a fundamentally different approach to traditional property management.
At Three60, a landmark 51-storey residential development within Manchester’s New Jackson district, we took responsibility for managing a portfolio of more than 100 apartments on behalf of our clients.
Three60 is not an ordinary residential development. It has been designed around a premium resident experience, with 24-hour concierge services, residents’ lounges, co-working spaces, a gym, yoga studio, spin studio, roof terrace and dedicated residents’ app.
For investors, however, owning a property in a premium development does not automatically mean achieving its full investment potential.
The challenge was therefore twofold:
How do we provide residents with a consistently high level of service while simultaneously protecting and improving the performance of the underlying assets?
Our answer was to move away from a reactive property management model and introduce a proactive asset management approach.
Our Approach
Rather than treating every repair as an isolated issue, we reviewed the portfolio as a whole. This allowed us to identify recurring problems, improve contractor coordination and investigate underlying causes.
Our maintenance strategy focused on:
Clear reporting and prioritisation
Faster communication between residents, management and contractors
Monitoring outstanding repairs
Challenging unnecessary costs
Identifying preventative maintenance opportunities
This helped shift the focus from simply fixing problems to improving overall building performance.
We also placed greater emphasis on resident communication. Residents needed to understand how issues were reported, who was responsible, what would happen next and when repairs would be completed. Greater transparency and accountability helped create a more responsive and reliable service.
Protecting the Investment
Every apartment is an income-producing asset. Poor management can lead to higher repair costs, longer void periods, lower rents and reduced property value.
We therefore considered both sides of every decision:
Is this the right solution for the resident?
Is this the right decision for the asset?
This meant looking beyond rent collection and maintenance to consider:
Rental income
Property condition
Contractor value
Occupancy and retention
Resident satisfaction
Long-term capital value
The Result
Managing more than 100 apartments enabled us to create a portfolio-level strategy rather than managing each property in isolation.
The result was:
More efficient maintenance management
Clearer communication and improved resident experience
Better protection against costly property issues
Greater landlord visibility
Increased opportunities to improve rental income and asset performance
Our Philosophy
Proactive management. Better experiences. Stronger assets.
The Three60 project demonstrates how combining hands-on property management with a commercial understanding of investment objectives can turn a traditional management service into a genuine asset management partnership.
The objective is not simply to manage the property. It is to make the property work harder for its owner.